{"id":281,"date":"2024-03-17T20:19:12","date_gmt":"2024-03-17T20:19:12","guid":{"rendered":"https:\/\/maartjederond.nl\/?page_id=281"},"modified":"2024-03-17T21:25:56","modified_gmt":"2024-03-17T21:25:56","slug":"ux-research","status":"publish","type":"page","link":"https:\/\/maartjederond.nl\/index.php\/ux-research\/","title":{"rendered":"UX Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"281\" class=\"elementor elementor-281\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd7ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"5cd7ca0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52c1ad6 e-flex e-con-boxed e-con e-child\" data-id=\"52c1ad6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c23270 elementor-widget elementor-widget-button\" data-id=\"8c23270\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/maartjederond.nl\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-left\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Home<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3218a elementor-widget elementor-widget-heading\" data-id=\"8a3218a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Building the UX Research Foundation at YoungCapital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4210e48 e-flex e-con-boxed e-con e-child\" data-id=\"4210e48\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562e693 elementor-widget elementor-widget-text-editor\" data-id=\"562e693\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">At YoungCapital, there was a pressing need for a dedicated UX Research practice. As the first UX researcher within the company, I was tasked with the challenge of building this practice from the ground up. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b000c3 e-flex e-con-boxed e-con e-child\" data-id=\"0b000c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb40d56 elementor-widget elementor-widget-image\" data-id=\"eb40d56\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"3840\" height=\"2160\" src=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup.png\" class=\"attachment-full size-full wp-image-295\" alt=\"\" srcset=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup.png 3840w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-300x169.png 300w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-1024x576.png 1024w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-768x432.png 768w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-1536x864.png 1536w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-2048x1152.png 2048w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-997ca0e e-flex e-con-boxed e-con e-parent\" data-id=\"997ca0e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-494e8e2 e-flex e-con-boxed e-con e-child\" data-id=\"494e8e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e9832 elementor-widget elementor-widget-heading\" data-id=\"46e9832\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683faec elementor-widget elementor-widget-text-editor\" data-id=\"683faec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Setting up the foundational structure<\/b><\/p><p><span style=\"font-weight: 400;\">Starting with no structured UX research process, one of the initial challenges was to demonstrate the value of UX research to stakeholders. My approach here was convincing with evidence. I did a first study zooming in on the core user flow of YoungCapital: the sign up and application process of temp workers on YoungCapital.nl. The results of this study were shared amongst the entire department using a highlight video and slide deck. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dcf4d elementor-widget elementor-widget-image\" data-id=\"c1dcf4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/First-usability-test-1024x576.png\" class=\"attachment-large size-large wp-image-303\" alt=\"\" srcset=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/First-usability-test-1024x576.png 1024w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/First-usability-test-300x169.png 300w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/First-usability-test-768x432.png 768w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/First-usability-test-1536x864.png 1536w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/First-usability-test-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8e897 elementor-widget elementor-widget-text-editor\" data-id=\"8e8e897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Building a portable UX lab<\/b><\/p><p><span style=\"font-weight: 400;\">In order to allow for flexibility in performing research, I created a mobile UX lab. This lab included devices such as a tabled, phone and desktop computer. Also there was a laptop with the needed recording setup created with OBS and eye tracking for desktop.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e02f3 elementor-widget elementor-widget-image\" data-id=\"21e02f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-1024x576.png\" class=\"attachment-large size-large wp-image-295\" alt=\"\" srcset=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-1024x576.png 1024w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-300x169.png 300w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-768x432.png 768w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-1536x864.png 1536w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/UX-Research-setup-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d36399 elementor-widget elementor-widget-text-editor\" data-id=\"7d36399\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Integrate UX research into the product development process<\/b><\/p><p><span style=\"font-weight: 400;\">To be able to integrate UX research into the product development process, it was very important to manage expectations of product managers and UX designers. In order to do that I created some standard templates that made up the structure of every research project, regardless of the method. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dff917 elementor-widget elementor-widget-image\" data-id=\"3dff917\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/templates-1024x576.png\" class=\"attachment-large size-large wp-image-306\" alt=\"\" srcset=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/templates-1024x576.png 1024w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/templates-300x169.png 300w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/templates-768x432.png 768w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/templates-1536x864.png 1536w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/templates-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed33a8 elementor-widget elementor-widget-text-editor\" data-id=\"7ed33a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Performing research in all phases of the product cycle<\/b><\/p><p><span style=\"font-weight: 400;\">Once the basics were there, it was time to execute lots of research projects to prove the benefit of user research in all phases of the product cycle. These studies included diary studies, user persona studies, concept tests, usability tests and many more. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ee0df elementor-widget elementor-widget-image\" data-id=\"04ee0df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"735\" src=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-1024x941.jpg\" class=\"attachment-large size-large wp-image-305\" alt=\"\" srcset=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-1024x941.jpg 1024w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-300x276.jpg 300w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-768x706.jpg 768w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9212d4f elementor-widget elementor-widget-text-editor\" data-id=\"9212d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Enabling others to perform UX research<\/b><\/p><p><span style=\"font-weight: 400;\">As the practice of UX Research became more mature over time and the amount of projects and methods that were performed, it was time to spread the knowledge. To be able to teach and guide people in their first steps of performing research, I wrote step by step documentation for anyone to follow. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1512d4 elementor-widget elementor-widget-image\" data-id=\"f1512d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-documentation-1024x576.png\" class=\"attachment-large size-large wp-image-304\" alt=\"\" srcset=\"https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-documentation-1024x576.png 1024w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-documentation-300x169.png 300w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-documentation-768x432.png 768w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-documentation-1536x864.png 1536w, https:\/\/maartjederond.nl\/wp-content\/uploads\/2024\/03\/Research-documentation-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d32baff e-flex e-con-boxed e-con e-parent\" data-id=\"d32baff\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f97ff64 e-flex e-con-boxed e-con e-child\" data-id=\"f97ff64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437e6cd elementor-widget elementor-widget-heading\" data-id=\"437e6cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion & Learnings<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031a517 elementor-widget elementor-widget-text-editor\" data-id=\"031a517\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Starting as YoungCapital&#8217;s first UX researcher, I introduced UX research by analyzing our key user flows, supported by a mobile UX lab I created, I integrated research into our product development. I made it accessible with standardized templates and documentation. This not only demonstrated the value of UX research across product phases but also empowered the department to adopt a user-centered approach, turning insights into action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab6ccc4 e-flex e-con-boxed e-con e-parent\" data-id=\"ab6ccc4\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e4ecb78 e-flex e-con-boxed e-con e-child\" data-id=\"e4ecb78\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-914135b e-flex e-con-boxed e-con e-child\" data-id=\"914135b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc2683 elementor-widget elementor-widget-button\" data-id=\"6bc2683\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/maartjederond.nl\/index.php\/streamlining-temp-worker-onboarding-for-youngcapital-germany\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-left\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Previous project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed36222 e-flex e-con-boxed e-con e-child\" data-id=\"ed36222\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Building the UX Research Foundation at YoungCapital At YoungCapital, there was a pressing need for a dedicated UX Research practice. As the first UX researcher within the company, I was tasked with the challenge of building this practice from the ground up. Approach Setting up the foundational structure Starting with no structured UX research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-281","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/pages\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":13,"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/pages\/281\/revisions"}],"predecessor-version":[{"id":315,"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/pages\/281\/revisions\/315"}],"wp:attachment":[{"href":"https:\/\/maartjederond.nl\/index.php\/wp-json\/wp\/v2\/media?parent=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}